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3.6 Is standardization possible across cultures? as the process of management responsibility in identifying, anticipating and satisfying customer requirements across international boundaries. They go on by mentioning that within international marketing, companies are involved in making global decisions in one or more variables of the marketing mix. Consequently, companies wishing to enter



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Do you feel profit is a sufficient goal for companies that operate across national borders? 2. To what extent do you feel codes of ethics and social responsibility are culturally derived?

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across cultural borders. Combination of methods, such as literature study, qualitative and quantitative analysis of websites allows seeing correlations between characteristics of cultures and web design in

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Border cities such as Juárez, El Paso, Tijuana, and San Diego can develop cultures that in some ways are not like Mexico or the United States. For example, major stores in U.S. border cities

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partners from other cultures. The challenge of relations between different cul- The challenge of relations between different cul- tures is particularly acute in business communication: about one third of all inter-

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Coordinating and managing people from different cultures within an organizational con - text represents one of the greatest challenges for the corporate world in the new millennium. Few managers will survive and function effectively without an understanding of the subtleties

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